Challenge to address rising obesity


Tuesday, April 23rd, 2019

Bareen International Hospital is in Arabic and English news as we officially launch our anti-obesity campaign: #TakeTheStairs Challenge. 

#TakeTheStairs Challenge is a social media-driven campaign designed to encourage people young and old to swap the lifts for the stairs, in a bid to boost exercise levels across the region.  The 30-day challenge will see people across the UAE forego using the lifts to reach their workplaces or homes and pledge to use the stairs instead.  Bareen staff, guests, and the community in whole are also encouraged to post images of their climb alongside the #TakeTheStairs hashtag.  The campaign launches following the release of figures that highlight the impact of lack of exercise and unhealthy nutritional choices on the waistlines of the nation.

By committing to taking the steps as part of the challenge, the campaign initiates long-term changes in lifestyle that can combat the high levels of obesity in the region.

"With statistics showing 10% of people in the world are obese, and the UAE doubles that world average, people are putting themselves at higher risk of heath complications like type 2 diabetes and heart diseases.  In the world that we live in, many of us lead sedentary lifestyles, where we spend a lot of time in our cars and at our desks. We are excited to launch our #TakeTheStairs challenge, and encourage people to make small changes to be more active in the long-term,” said Dr. El Zaqui Ladha, Consultant – Bariatric and General Surgery at Bareen International Hospital and the ambassador of the initiative.

“With so many high-rise buildings in the UAE, it is often easier to take the lifts. But where possible, we are encouraging people to take the stairs – even if it is only for a few floors.  Even a small amount of exercise that helps to raise the heart rate will make a difference to fitness levels for every person. Whether you are six or 60, we hope that people will join and pledge to take the stairs,” added Dr. Ladha.

Here are the links to the English and Arabic media, where the story along with photos during the event are published:

  1. Gulfnews: Read More...
  2. Gulf Today: Read More...
  3. Trade Arabia: Read More...
  4. Mena Herald: Read More... 
  5. Go Dubai: Read More...
  6. 3aslema Magazine: Read More...
  7. Gulf 365: Read More...